Hollywood, CA (Pop Culture Today) 6/18/2013 -- It was an affair to remember at the Rockstar Mansion in the Hollywood Hills for two days and nights pre-E3, as Swedish luminaries and creatives mingled with Los Angelenos and E3 related talents and execs.
The infamous Rockstar Mansion boasts an incredible view that brings to mind the Bob Seger song Hollywood Nights-- "In those Hollywood hills, all those big city nights, in those high rolling hills, above all the lights" and the Swedish Affair brought a little much-needed glamor and glitz to those who attended as a pre-E3 event.
Swedish celebrities and notables included actor Dolph Lundgren, Nolan Bushnell, founder of Atari, Isabel Adrian, Swedish Housewife (the Swedish version of Housewives of Beverly Hills, New Jersey, etc...), wife of Steve Angelo of Swedish House Mafia, (a Swedish electronic dance music trio,) Ewa Björling, Swedish Minister for Trade, Anna Serner, CEO Swedish Film Institute, Anna Gissler, CEO Stockholm Business Region, Gabriella Augustsson, Public Affairs and Press Counselor at Embassy of Sweden Washington DC and Jonas Hafström, Swedish ambassador, at the Embassy of Sweden Washington DC.
Also attending were representatives from big gaming studios Avalanche, DICE, and Ubisoft Massive. And a LOT of L.A. party people...